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Why Use WordPress to Power Your Website WordPress today is the most popular blogging software on the market. Today, even non-blogger websites use WordPRess as their content management software. The reasons for WordPress’ popularity are given below and the reasons why you should also use this platform for your business website. First of all, WordPress is easy to use and has an intuitive interface. It is very easy to add new pages, blog posts, images, and others on a regular basis. Since it uses a very simple technology, you save time of formatting. Managing your site can be done from any internet connected computer since WordPress is browser based and you can login in at any of these computers.
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WordPress does not require HTML editing software and is a self-contain system. Without the need for additional HTML or FTP software, you can create a new page or blog post, format text, upload images and edit them, upload documents, video files, image galleries, and others.
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Reading and indexing your site’s content is easy for search engines because the codes in WordPress are very clean and simple. Precise search engine is possible since pages, posts, and images can have their own meta tag keywords, description and titles. And can be optimized for specific keywords. Your SEO efforts can be further enhanced with the use of tags. Hiring a web designer to make simple updates to your site is not really necessary. WordPress allows you to have control of nearly every aspect of your site and can easily make those simple updates yourself. WordPress is like your website’s engine. You can customize the look and feel of your site a hundred percent so that your brand can be magnified through your site and provide a unique experience for your visitors. WordPress was originally created as a blogging platform so blogging capabilities are built in and are easy to integrate if you want to. RSS/email subscriptions can easily be set up in your blog, let visitors comment on the blog, and add most recent blog posts automatically to other pages of the site. These are also very simple to set up and help to extend you company’s reach and make your site more dynamic and interactive. If you want to add an event calendar, video gallery, twitter feed, facebook fan box, and more, you simple add plugins which is possible through WordPress, and most of these are free or are reasonably priced. WordPress sites are scalable. You can have thousands of pages or blog posts on your site and the performance of the site will not be compromised at all. Multiple users for the website can be set up if you are a WordPress site administrator, and access levels and capabilities can be assigned to each user.