On social media, everything is competitive, especially for photographers. You are expected to provide the perfect shot every single time. Everyone knows it’s difficult to create a portfolio that stands out among the rest. It’s not surprising that so many people are turning to social media to try and get photography work.
Instagram is such an important part of the photographer’s career these days. It allows you to present portfolio pictures that represent your style and skills on a platform where everyone is on a level playing field. You probably need more work as a photographer, and you might have tried Instagram before, but the problem is that you’re most likely still largely unknown. How can you expect to break through on a platform where everyone is so good? Well, there are actually a lot of business strategies involved in developing an Instagram account worthy of getting hired for a photography gig. Here are some helpful tips on how to get noticed on Instagram and get a great start to your photography career.
Mix Up Photos
If someone is looking to hire you as a photographer, they’re going to need to know you can shoot more than one type of location and subject. Photographers should be versatile. This means that you’ll need to have a versatile portfolio. Try photo shoots that look radically different from the others in order to get a good variety. For instance, you should shoot something formal, such as a wedding, and then shoot something “hip”, such as a concert, to give followers a good contrast.
You should also change the type of subjects in your photos. For instance, if you only shoot landscapes, there’s a lower chance of getting hired for a photo shoot that uses people as subjects. If you only shoot people, you might miss an opportunity to shoot landscapes for businesses, brands, graphic designers, and more. It’s really important to create a blend that highlights all of your abilities. The greater your skill set, the higher the chance you’ll be hired to shoot one specific type of subject.
Get a Strong Presence
On Instagram (and other social media platforms), followers look for accounts that do well and create a lot of engagement. This means getting lots of likes on your photos. But this can be difficult if you do not have a lot of followers and are not utilising hashtags. Some new companies are dedicated to helping new photographers and actually allow you to Buy Instagram Likes in order to boost your presence faster. More likes will almost certainly lead to more followers.
Once you’ve gotten a good amount of likes on each photo, your profile will start to look consistent. This, coupled with your diverse portfolio and growing follower base will create a larger social media presence for your photography account. Everything on Instagram is about building exposure and generating a stronger presence. This means that you should be aware of how you choose to build your account and take advantage of the tools you have access to.